For this project, the goal was to create a beverage brand and packaging. The make-believe company that I created specializes in Florida-based sugar cane soda called Cane. Although Cane would be available today, the soda takes you back to the warm beaches of an 1980’s Miami. Each bottle has a unique flavor paired with a Miami-themed title. I found inspiration in the 80’s Miami culture. The neon lights, bright colors, spring break, beaches and channeling my inner Crockett and Tubbs.